Toronto’s Modern & Chic Bridal Boutique

Welcome to Felichia Bridal, Toronto’s premier destination for modern and chic bridal attire. We curate a distinctive collection of wedding dresses sourced from around the globe, ensuring that our offerings are as unique, effortless, and stylish as you are.

At Felichia Bridal, we defy the conventional notion that a wedding dress must conform to a specific “bridal” look. Instead, we believe that your wedding gown should empower you to embrace your most beautiful and authentic self. It’s not about meeting someone else’s idea of “bridal”; it’s about finding a dress that resonates with your personal style and makes you feel truly extraordinary.

Our philosophy is rooted in the belief that wedding dresses can be sophisticated, stunning, quirky, fashion-forward, eclectic, and, above all, comfortable. We’ve set out to redefine the bridal shopping experience, making it easy, enjoyable, and inspiring for every bride.

Founded with a passion for creating a beautiful yet relaxed environment, Felichia Bridal is dedicated to providing brides with a curated selection of unique, romantic, and stylish gowns. We invite you to embark on this exciting journey with us, where discovering your dream dress is an experience that reflects the essence of who you are.

From Toronto’s beloved designers such as Watters & Watters and Rosa Clara to, up and comers like Love Marley, Kelly Faetanini and Martina Liana, each and every featured artist is the best of the best. Our dresses range in both style and price point as we have strived to bring a collection that resonates with different personalities and of course, different budgets. For years, Felichia has been voted by Toronto Life Magazine one of the best bridal shops in Toronto.


Please note this page is not updated regularly as our collections change with each and every season, please call the store for updated list.

Watters & Watters is a design driven company specializing in innovative fashions in bridal gowns, bridesmaids, young mothers of the bride and groom, junior bridesmaids and flower girl dresses. Simplicity and modern look with top of the line fabric is what the line is known for in the wedding gown couture world. For over 20 years, Vatana Watters has created beautiful and affordable designs that graced the weddings of brides across the globe. Her inspirations emanate from her experience on both coasts and desire to reflect the spirit of the times. Vatana Watters continues to be intimately and passionately involved in designing and overseeing the production of every style. She recognizes that design is where it begins, but not where it ends. Watters has been the favourite of Toronto Brides. &Wtoo gowns, making us the largest Watters bridal store in Eastern Canada.

Wtoo , pronounced [W-Too], is the sister brand of Watters & Watters. Wtoo gowns are even lighter, with less details and more casual. This collection is perfect for brides who have smaller, non traditional weddings. Vineyards, gardens, seashores are ideal venues for Wtoo brides. Wtoo gowns are between $1300 to $2000

The latest collection to the Watters family, Willowby by Watters is all about easy, breezy, fabulous and flowy bridal gowns. For a beach, garden, rustic, or modern wedding, Boho dresses, vintage wedding dresses, lace dresses,  or a look that says Napa Valley bride, we’ve so got the looks you’ll love.Whether you’re dreaming about a beach wedding, garden ceremony, modern wedding or fabulous wedding reception in a barn, Willowby is the perfect fit.

Martina Liana is global glamour for bridal couture. With an innate attention to detail, you will find poetic nuances through exquisite design. Using luxurious fabrics such as Silk Satins, Soft Italian Metallics, Silk Organzas, Deluxe Dupioni Silk Taffetas and Angel Satins adorned with Swarovski Crystal and Diamante embellishments; you will walk down the aisle with a feeling of royalty. Martina Liana offers to a great extent the flexibility to custom make your wedding dresses based on her current collection. Australian designers Martine Harris and Leanne Collova have put their talents on display with the latest Collections being shown at trunk shows now. Exquisite laces, statement beading, figure flattering silhouettes and luxurious silk dresses await your viewing.

Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets our wedding dresses apart from those of many other designer labels and makes your wedding truly memorable. Influenced by the fashion houses of Europe and the fashion center of New York, every Essense of Australia gown is painstakingly imagined and created by our talented and highly experienced Australian design team. At the heart of each signature Essense gown is luxurious fabric and exquisite beading. The gown line offers a diverse compilation of elegantly crafted designer wedding dresses ranging from glamorous, draped Angel Satin to alluring laces and Satin Chiffon. The use of authentic Swarovski crystals and diamantés adds the perfect touch of shimmering, head-turning sparkle. Plus, with innovative couture finishing options such as a lace or zip-up back, a bride can customize her gown to best reflect her sophistication and unique style.

Stella_York , AFFORDABLE WEDDING DRESSES With fashion-forward detailing and quality construction at competitive prices, the Stella York collection offers glamorous, on-trend styles inspired by today’s brides. You’ll fall in love with her wide selection of designer silhouettes, also available in plus sizes—from sexy fit-and-flares to royal-inspired ballgowns, all at an incredible price point. With wedding dresses for all budgets and sizes, every bride can say “I do” with Stella York!

Rivini Couture announces the launch of their Spring 2010 Alyne Bridal gown collection. Renowned Designer, Rita Vinieries has put her talent on display with an array of moment defining dresses to celebrate simple luxury and pure design, making gorgeous gowns more accessible. The collection presents clean lines and lovely shapes that encompass a traditional feel, all the while enticing modern-day brides. From the fuller ball gown and softened trumpet skirt, care and infinite thought result in the designer’s graceful trademark fit which makes the feminine form flawless and excites the inner perfectionist within. Chic, sheath silhouettes are airy and light appealing to the whimsical wonderment of every girl. Expertly manipulated in lush dupioni, organza, gazar, and silk chiffon, Alyne’s underlying foundation of exquisite fabrics is exceptional in and of itself. Choice textiles stand alone-or are further enhanced by the lightest Chantilly lace

PRONOVIAS is a family firm that began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women. Pronovias Wedding Dresses. Barcelona based Pronovias creates timeline, romantic wedding gowns with just the right hint of glamour. Pronovias wedding dresses are created in Fashion, Dreams, Costura and Glamour Collections. The line also include Manuel Mota and Elie by Elie Saab.

An innate sense of style is synonymous with the Madi Lane bride. It lingers in every fibre of her being and is exhibited in the finest of elements that make up her Australian-designed wedding gown. Dancing between modern ingenuity and timeless sophistication, Madi Lane gowns tell the tale of ‘girl meets dress’ – a timeless love story. Propelled ever forward by the beauty of art, the elegance of design, and an enduring love affair with nature, the evolution of Madi Lane is one that has taken inspiration from the journey of life itself. Madi Lane gowns are both aspirational and attainable, exclusive pieces that look, feel and read modern contemporary couture. Each and every Madi Lane creation features delicate appliqué and embellishments, artfully placed on high quality fabrics and polished in every detail. With personality and personalisation in mind, each gown embodies a fierce femininity, fitting individual body as well as it does the individual spirit.

Rosa Clara, Founded in Barcelona in 1994, Rosa Clará’s collection of custom bridal gowns is designed for the stylish woman who wants to feel stunning and unique on her wedding day. The Soft By Rosa Clara collections features wedding dresses reminiscent of the Roaring Twenties and the 1950s while remaining fashion-forward. These decadent times are portrayed through intricate beadwork patterns, classic silhouettes, sheath wedding dresses with beaded back details, dropped waist ball gowns and, for the ultra-modern chic bride, bridal pantsuits. Softness and romance rule in the current collection of Rosa Clara. Inspired by the timeless elegance of fashion icons like Audrey Hepburn and improved with modernistic elements the wedding dresses very easy would have won over every bride. Crystal clear is why designer Rosa Clara is called “Spanish Vera Wang” – every dress from the collection “Soft by Rosa Clara” is unforgettable and story about itself.  Ultra feminine materials hug the body and subtle outlining the figure, while rich lace acts as luxurious jewelry on every wedding dress. The Soft by Rosa Clara bridal collection features sheath gowns, flowing styles with low backs, and backless and beaded details perfect for modern, beach and destination weddings.

Private Label By G & KENNETH WINSTON bridal and special occasion gowns have always been recognized for its elaborate beadwork and meticulous craft since its debut. This focus on detail and intricacy continues to be the designers’ priority twenty five years later. But given the rich experience as a designer and manufacturer, Private Label by G is in a unique position to offer you both high quality dresses and competitive prices. Its fashion forward designs have allowed the label to remain relevant to this day.

Former designer of the Jewel Collection at Priscilla of Boston, Kelly Faetanini offers brides romantic, feminine and fresh styles with Kelly’s signature customizations. Using her years of bridal design experience to guide her, Kelly strives to create exquisite high end designs. Her gowns are fluid, lightweight and created from tulle, organza, satin and lace. Ease of movement and individuality are the key aspects that drive Kelly’s designs.

Enzoani, Blue by Enzoani was established in 2005 and debuted its first bridal line in October of 2005 at the New York Bridal Fashion Week. Along with its main headquarters in Tustin, California, Enzoani has international headquarter locations in the U.K., the Netherlands, and Brazil. Enzoani has quickly become a well respected name in bridal fashion by offering European influenced designs, attention to detail, and a focus on the fit. Since the debut of the first Enzoani bridal collection in 2006, Enzoani has introduced the highly succ…essful Blue by Enzoani bridal line in 2008, the equally successful special occasion line, Love, in 2009, and the highly anticipated Love Evening and Love Shoe lines for the 2010 season. The 2011 season introduced Modeca to North America.

ÉLYSÉE BRIDAL represents Enzoani’s first entry into the mainstream bridal market. With high end appeal but a more accessible price for the modern bride. ÉLYSÉE BRIDAL focuses on complimenting the traditional bride. Brides will find ÉLYSÉE BRIDAL familiar and rooted in tradition, whilst pushing curves and sex appeal in an edited and acceptable way. Graphic and floral laces are layered over soft tulle and French Chantilly lace to create multidimensional figure flattering silhouettes. Other fabrics used are Crepe, mikado, lace printed organza and sparking Etincelle tulle.  Felichia Bridal is the sole dealer of this brand in Downtown Toronto

Pronovias is a family firm that began life in El Suizo, a prestigious Barcelona store founded in 1922 that specialised in the lace, embroidery and high-quality silk fabrics demanded by the brides of Catalonia’s high society. The company presented its first collection of pr�t-a-porter wedding gowns in Spain in 1964 – a great novelty in the sector at the time. The Pronovias brand was born during th…e same decade and in 1968 it once again took a pioneering step: it opened the first specialised bridal shops in Spain. Over the next decade, Pronovias opened 80 shops in Spain and new routes for international expansion with the opening of new European markets through affiliates in France, Italy, the United Kingdom and Germany, as well as moving into the Latin American market.

Casablanca Bridal was established in 1997 and has since become one of the fastest growing, well known manufacturers of bridal gowns in the industry. Casablanca Bridal is committed to designing and manufacturing bridal gowns that reflect superb quality, original design, and attention to detail. Our privately owned factory allows us to ensure all phases of production from start to finish are to our exacting standards. Every Casablanca gown is made to order one at a time. We take great pride in the fact that we do not mass-produce our bridal gowns. Each gown is unique from the hand beaded designs & exquisite laces, to the fit and customization for every bride’s specific needs. Casablanca Bridal understands the importance of finding the perfect bridal gown for your wedding day. Our gowns are available in stores across the US and around the world. There is sure to be a location near you that you may visit to try on and view our gowns in person. Casablanca Bridal discourages the sale of our gowns over the Internet. We recommend that you visit and place your order with a full service bridal salon that can provide you with the personal service and attention that a bride deserves. For a list of authorized Casablanca Bridal retailers, please use the store locator on our website to find a store near you. Casablanca Bridal is extremely honored to be recognized by the bridal industry receiving multiple nominations for awards of excellence in design and service. Casablanca Bridal is the proud recipient this past year of the prestigious Debi Awards

Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets our wedding dresses apart from those of many other designer labels and makes your wedding truly memorable.Influenced by the fashion houses of Europe and the fashion center of New York, every Essense of Australia gown is painstakingly imagined and created by our talented and highly experienced Australian design team.

100% Canadian made, Paloma Blanca ’s flattering and inspiring designs have garnered a number of prestigious bridal industry awards. With a renowned reputation for designing and producing high quality wedding gowns with impeccable attention to detail, styling, fit and best-in-class service to brides and retailers, Paloma Blanca has generated worldwide acclaim and respect within the bridal industry.

Mikaella Wedding Dresses are designed for a bride with a young, modern spirit who is looking to add a little fun to her wedding day style. These gowns are a perfect balance between classic silhouettes and the latest bridal trends.

Made in Italy, Capri Sposa is a bridal company which, with its three lines, makes the dreams of women and men come true  who want to be perfect on their special day. Indeed, every woman has dreamed of her wedding since she was a child and hopes that everything will be perfect. In particular, it is her wedding dress that will make her a real princess, making her the star of the day.

No less are the men who, gorgeous in their clothes and accessories, want to look good next to their princess. Waiting for her arrival, all eyes are on him. And the refinement of the dress and the elegance of the accessories make him confident and ready to face a life together with the woman of his life.

This collection is dedicated to women, who with their femininity manage to emanate an unstoppable light.  Modern goddesses, who focus on their strong character and are not afraid to show off their sensuality. This collection is between $4000 to $6000

Jimme E. Huang is the designer behind this brand.  He started designing formal gowns back in 2011 tailoring to prom & pageant.  He launched his first bridal collection this year. Jimme has a unique design style, one that always tests the barriers and boundaries of the modern world of fashion design. His style of design is known for being fitted, sexy and modern, all while combining luxury materials. Aside from designing all the collections at Helen’s Heart, Jimme oversees the marketing of the entire divisions still to this day, when he has over 100 stores nationwide.  He always put himself in front of his customers at trunk shows & fashion show