PRONOVIAS is a family firm that began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women. Pronovias Wedding Dresses. Barcelona based Pronovias creates timeline, romantic wedding gowns with just the right hint of glamour. Pronovias wedding dresses are created in Fashion, Dreams, Costura and Glamour Collections. The line also include Manuel Mota and Elie by Elie Saab.