Brides will receive purchase incentive during Pronovias Bridal Trunk Show. Pronovias Wedding dress samples are up to 60% off original price.
PRONOVIAS is a family firm that began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women. Pronovias Wedding Dresses. Barcelona based Pronovias creates timeline, romantic wedding gowns with just the right hint of glamour. Pronovias wedding dresses are created in Fashion, Dreams, Costura and Glamour Collections. The line also include Manuel Mota and Elie by Elie Saab.
What started out as a family business in 1922 has amassed into dominating the global bridal market. With a physical presence on five continents, 155 stores in more than 105 countries, and over 600 dresses designed each year, if you haven’t already heard of Pronovias you’re bound to very soon.
Pronovias has simultaneously become the haute couture brand in the bridal market and has the ambition and grandeur of the bridal show. All of the dresses are made by hand, and take up to 120 hours to finish — the detailing and embroidery are intricate enough for each bride to feel that she has a unique dress. Yet the shows are an impressive production of 50 looks in a massive venue with over 2,000 people from all over the world.